The benefits of YouTube promotion help get video content to the target audiences while ranking higher in search engine results and generating more traffic to websites. Take advantage of the large global audience to reach consumers with information that can affect their purchasing decisions with video content for each stage of their buyer’s journey. These benefits are simple yet impactful to growing an audience of potential customers by providing answers to questions along with product information, reviews, and demonstrations. These simple actions make a big difference in customer relationships and result in higher sales with the cost-effective video marketing platform of YouTube.
Targeted Video Content
Targeted videos help get the content in front of an audience of over 2 billion users. Most users watch videos to learn new things with searches for how-to videos growing 70% a year and videos with beginner, or variations, in the title increased views by 50%. Targeted videos benefit businesses by not only meeting consumers’ needs but also by establishing a business as an expert in their industry. It is important to promote YouTube video that is informative by addressing consumers’ problems or issues that will improve customer relations and brand loyalty. Communicate with the audience to determine the information they need and provide it in video content to answer questions or address issues.
Higher Search Results Ranking
YouTube is the second most popular search engine with over 5 million searches globally every month. In fact, viewers watch over 1 billion hours of videos on YouTube for everything from entertainment to learning new things. YouTube promotion helps content rank higher in the search engine results. Brands benefit from improving their SEO in video content, ensuring it ranks higher on the results page. Promote YouTube video on other social media sites, websites, and online stores to improve both views and ranking in search results.
Generate More Traffic
YouTube generates the second most traffic globally, increasing the amount of organic traffic to video content. YouTube has over 2 billion active users logging into the site at least once a month with over 60% accessing it daily and over 90% accessing it weekly. Businesses benefit from YouTube promotion by taking advantage of the growing popularity and demand for video content by generating more traffic and leads. YouTube paid promotion is another option to gain brand exposure and increase traffic with mobile-friendly ads. YouTube channel promotion with topic-related video series and encourages viewers to follow it to increase traffic as well.
Access to Global Audience
YouTube is the second most visited site and second most popular social media platform with a global audience of over 2 billion active users globally. Almost 80% of internet users have YouTube accounts and over 70% have an active presence because of the accessibility and simplicity of the platform. The 2 billion active users are those who log in to YouTube at least once a month. However, businesses benefit from a larger audience because they access videos from other platforms besides the official site. Improve audience reach by integrating other social media with YouTube to share across platforms.
Impact on Buyer’s Journey
YouTube videos influence purchasing decisions at every stage of the buyer’s journey, with 90% of people discovering new brands and products on the platform. Mobile devices account for 70% of the videos watched and used in online shopping by consumers. Offer content for every stage of the buyer’s journey by answering questions with video content that shows or reviews a product. Create content for each stage of the buyer’s journey by offering informative and educational content in the awareness stage, content that explains how a product solves their problems in the consideration stage, and sales copy for the decision stage.
YouTube promotion services help businesses get the most out of their video content, ensuring videos reach the audience. Targeted content gives people the content they want and videos explain how a product or service meets their needs. Ranking higher in search results helps generate traffic for websites and other social media platforms by integrating them with other digital marketing efforts. These activities affect the success of a business by creating a positive customer experience that builds loyalty between a brand and its customers.