Above all, travel and tourism employers should recognize that PR by itself is not an immediate panacea for solving all of your image problems. It has a much better chance of succeeding if you give it time to build solid long-term relationships with your firm’s key audiences. You can help your practitioners be successful by insuring that they are constantly “kept in the loop”—keep them fully apprised of company developments and grant them direct access to your top executives. Lastly, always remember that no amount of PR can overcome a flawed or unsafe product or service. As the old adage…
Author: Calvin
INTRODUCTION The emergence of the modern Olympic Movement has been documented in Chapter 3. Here we will briefly revisit some of these early events from a British perspective, before continuing the story into the twentieth century. Despite the growing popularity of sport world-wide at the end of the nineteenth century, only a handful of European countries, and the USA, took part in 1894 in establishing a modern Olympic Movement and its leading institution, the International Olympic Committee (IOC). Britain was one of those founding countries. OLYMPIC FORERUNNERS IN BRITAIN The precise beginning of the connection between Britain and the ancient…
We use entertainment in many forms. Often it is an activity, but it can also be an idea, task, or idea. The primary purpose of entertainment is to maintain a person’s attention, which in turn results in their happiness and pleasure. For example, a movie is entertainment if you like the acting or the plot. A musical performance is fun if you like music. A game is a form of enjoyment that gives people an opportunity to pass time in a pleasant way. While a concert is a concert for thousands of people, the same can be said for a…