HomeDigital Marketing Digital Marketing Degree: is it a good choice in 2022?


 Digital Marketing Degree: is it a good choice in 2022?

One of the most exciting parts of every student’s life is to choose a career path and discover their talent and potential throughout the academic journey. If you’re on the verge of selecting a career path, you must consider factors like long-term stability and professional aspirants. Digital marketing is a dynamic field that offers lucrative opportunities, leading to a positive career outlook, and will continue to do so in 2022.

A master’s in digital marketing is a professional degree programme that caters to professional growth and development by equipping students with the latest knowledge and skills to industry trends. Pursuing a post-graduation degree programme can help you build strong digital marketing skills in the digital, creative, and analytical digital arena. Investing your valuable time and effort in earning a master’s degree in digital marketing can be a wise decision. With a digital marketing degree in hand, you become compatible with entering the fast-growing field of the digital marketing domain.

Rising demand for digital marketing professionals

According to LinkedIn, the ‘digital marketing specialist’ job role is one of the top 10 most prevalent jobs, with approximately 860,000 job openings. Employers highly seek qualified and skilled individuals with various digital marketing aspects, including content strategy, Search Engine Optimisation(SEO), analytics, social media, and much more. Hence, a well-designed master’s programme in digital marketing can acquaint you with the fundamentals of digital marketing that can give an edge to your managerial profile.

One of the prime reasons why digital marketing is a good choice in 2022 is the data revealed by the LinkedIn survey that states a shortage of about 230,000 digital marketing professionals in the major metro areas of leading countries. Thus, with so many jobs and fewer professionals to fill the gap, now can be the perfect time for higher studies in digital marketing training to gain the required skills and expertise.

Digital marketing offers a lucrative career

On average, a digital marketing professional in countries with a booming economy like Germany earns approximately €45,500.

Digital marketing is present in nearly all sectors to create a digital space to promote the goods and services offered by the organisations. Moreover, there are tremendous job opportunities around the globe that offers employment to a digital marketing professional.

Here are some of the most popular digital marketing job roles taken on by digital marketing graduates:

  • Content Marketer
  • Paid Media Expert
  • Client Servicing Manager
  • Brand Manager
  • SEO Expert
  • Media Strategist
  • Business Development Manager


Crafting a career in digital marketing has proved to be one of the most remunerative options for individuals across the globe. Over the last decade, the tremendous success of digital marketing has led to the introduction of professional programmes like a master’s in digital marketing. The employment opportunities that come with it are becoming noteworthy in modern times.

The contemporary business environment is quite suitable to start your digital marketing journey by earning an advanced degree like a master’s in digital marketing.

Now you know the scope of studying a digital marketing course. Start your journey now. Log on to our website to learn more about the valuable digital marketing programme!

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