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How to Sell Social Media Marketing to a Skeptic

You’ve probably heard of social media marketing, but you may be skeptical about investing your time and resources into it because you’re not sure if it will pay off in the end. Fortunately, for skeptics everywhere, there’s a new video creator cat in town. Promo.com provides the ultimate solution for any startup- great or small so you can officially get a taste of that diverse social media action. 

Social media marketing can be a great way to build your brand, but it can also be difficult to get people to pay attention. If you’re trying to convince someone that social media marketing can be beneficial, it’s important to do so in a way that they understand, and video may be the perfect medium for this. By making videos to promote your brand or product on social media, you’ll make sure that your message gets through engaginglyWho that they won’t soon forget!

Social media can be an incredibly powerful marketing tool if you do it right. In this article, we’ll explain how to sell social media marketing to a skeptic by showing how it can help you build up your online presence. 

Social media and the Video Creator

Social media sites like YouTube allow users to connect with their favourite content creators. They do this by subscribing to their channels or liking their videos.

This gives the content creator more opportunities to gain an audience and make money through sponsored videos and product placements.

What Social Media Marketing Means for All Businesses

In order for businesses to be successful in any industry, they need to reach out and touch their target audience. 

It used to be difficult—if not impossible—to do that on a large scale. But today, thanks to social media marketing, that is easier than ever before. Businesses don’t even have to make videos themselves; they can simply hire someone who will make them for them. 

Promo creates professional-quality videos on platforms like Instagram, Facebook, YouTube, and more.

Why a Video Creator is Important to Social Media Marketing

Any content creator who is interested in marketing and advertising their services will tell you that social media platforms like Facebook, Twitter, Instagram, and Google+ are essential for business growth. 

However, there are still some people who doubt whether these platforms can deliver real results or if they’re simply a passing fad. 

If you have one of these people on your team—or you’re trying to sell social media marketing to a stubborn executive—this guide can help. 

We begin by exploring how a video creator is an essential part of effective digital marketing, and then look at how they can add value to social media platforms like Facebook, Twitter, and Instagram.

To the Skeptics, for Starters:

To get things started, we focus on Facebook specifically since it is currently by far the most effective platform for selling products.

But once you understand why using any video creator makes sense, applying it to other platforms will be easy.

 We then look at how your video creator can help you grow your business by drawing in new clients, boosting conversions, and increasing brand awareness. 

As we progress through our guide, we’ll show you how social media marketing offers many benefits.

We’ll also discuss why it is absolutely essential for any content creator who hopes to succeed with their own channel. 

Although most businesses find that social media marketing results in a substantial ROI (return on investment), they often overestimate what they will get out of it.

Is a Video Creator Essential for Effective Digital Marketing?

It’s important to consider the fact that many of today’s consumers enjoy getting their news through social media sites like Facebook and Twitter. Indeed, it makes sense that more businesses are choosing to focus on digital marketing. 

But one thing that’s often overlooked is how effective videos can be for making an impact on social media sites. 

Video marketing can also boost your brand recognition.

So make sure you understand how a video creator can help create an effective marketing strategy for your business.

How Does a Video Creator Help You Grow Your Business?

First, let’s consider why most companies hire a video creator. 

At their core, brands want to connect with their customers on an emotional level.

But with traditional marketing (think: ads, billboards, and print) that’s pretty hard. 

So businesses turn to content creators—or video creators—to make connections in ways that words alone can’t accomplish.

When They Ask: “What are the Benefits of Social Media Marketing?”


Before you can even begin selling social media marketing, you need to make sure your prospect understands what it is and how it works. 

Explain how social media marketing works in conjunction with traditional online marketing techniques (e.g., SEO) as well as those more relevant specifically for Facebook, Instagram, Twitter, etc. 

Also, tell them that using social media correctly can mean more connections. Not only with new fans, but their existing customers as well.

3 Types of People who Need Social Media

1) Business Owner

2) An Investor

3) Brand Manager

Still Skeptical? Check Out These Nifty Ways that a Video Creator & Social Media Can Enhance Your Business

Let’s be honest—social media marketing can seem unnecessary and cost-prohibitive. But here are some fantastic ways that social media and video marketing can work for your business. These are buzzworthy even if you don’t want to create videos yourself: 

1. Get the content out fast. 

Don’t have time or budget for daily updates? 

Posting long-form content on your website once per week won’t cut it these days; viewers want faster, more accessible content that matches their quick and mobile lifestyles. 

Creating short video clips can be an excellent substitute for lengthy posts or other formats of static content. 

You can post them directly to social media sites or make videos available on your site via embed codes. 

In either case, videos are often easier for viewers to watch from beginning to end.

They work just as well for educating consumers.

They educate them about key services and products as they do to promote events and campaigns. It all depends on how you use them!

 2. Host live events. 

Many small businesses shy away from hosting live, in-person events due to cost concerns and time limitations. That’s where social media comes in! 

By sharing event promotions on your website and other social channels (like Facebook, Twitter, & Pinterest), you can create some pre-event buzz.

What’s more, you’ll do this without breaking your budget or overextending yourself.

Final Thoughts

Social media platforms can be valuable, but they have so many moving parts. 

But I’m not against it if you have time, do it in the video as well. 

What works best is promoting/sharing videos on social media. 

All these online marketing options are worthless if you don’t add value for customers.

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