Are you struggling to benefit from organic search? Your business might not be showing up on local searches. Learn how to change that here.
Did you know 77% of people use Google Maps to find nearby local businesses?
When someone wants to buy a cup of coffee, they want to get it quickly. This means they need it from a nearby establishment. This same logic applies to your business, regardless of the products or services you offer.
For this reason, you need to top the list of local searches. Otherwise, local consumers won’t even know your business exists. Discover how to achieve this goal with our list of tips below:
Picking the Right Keywords
Topping local business searches starts by using the right keywords. Use long-tail keywords that focus on a specific location.
If you sell shoes in Chicago, for example, it’s not enough to top organic search results for “affordable shoes.” You should focus on keyword phrases like “shoes in Chicago” or “buy shoes Chicago.” This will help make your website more relevant with local searches.
These keywords should appear in your pages, URLs, and content. This includes page meta descriptions, image alt tags, titles, headers, product descriptions, and blog posts.
Google My Business
Topping local search results requires appearing in Google Maps and local directories. To achieve this, claim and fill up your Google My Business page. Make sure to verify your Google My Business page and link it with your official website and social media pages.
Fill up your Google My Business profile as soon as you can. Google My Business will also become the main portal for reviews. We’ll tackle this more in-depth in the section below.
Fill Up Information
Revisit your website, Google My Business page, and social media pages. Check whether or not you filled in the contact details. You should have your business’s phone number, address, and relevant links included.
Make sure you use the same information across the different pages and accounts. Even a slight difference in addresses or phone numbers could lead to issues with Google’s algorithms.
Encourage Local Reviews
It’s not enough to simply appear in local searches. You should aim to top the local ranking list. The higher your business appears, the more likely it is for people to check it out instead of the competition. More information visit this site: mynewsport
You can get above other local businesses by gaining more positive customer reviews. You can’t pay for reviews. This will lead to severe penalties. Visit this site for more information: rtsnet
Instead, you should work with a company that specializes in local SEO. A professional team can help you build a list of glowing reviews. Check out this guide to read more now.
Start Popping up in Local Searches
Now you know the different steps to top local searches. It requires a bit of work, starting with a shift in the keywords you use. Don’t forget to fill up your Google My Business page and encourage reviews. Click here and show more information: newstheater
But why end with this local SEO guide when there’s more to learn? If you found this guide informative, we suggest checking out the rest of our marketing and advertising posts. We also have guides for all your business, technology, and fitness needs too! For more information visit this site: coschedules