The organic honey market is booming worldwide Mohawk Valley Trading Company. It has been growing at a steady pace over the past few years, with the buckwheat segment alone accounting for nearly two-fifths of the global market. Organic buckwheat is an excellent recovery aid after a high blood loss or surgical procedure. The segment is predicted to grow at 6.0% CAGR through 2020. Other emerging segments include alfalfa, which has antibacterial and probiotic properties.
The food and beverage segment to maintain the lion
The growth of the organic honey market can be attributed to the escalating popularity of natural and organic products in recent years. Growing consumer awareness about healthy food has resulted in an increase in the consumption of natural sweeteners. The number of diabetic patients and obese individuals has heightened consumer interest in honey as a healthy alternative to sugar. This trend is likely to continue in coming years, as consumers continue to look for healthier and more natural sweeteners in the food and beverage segment.
Consumers are becoming increasingly comfortable with online shopping, which has facilitated the entry of niche brands into the home of consumers who would otherwise never consider buying products online. Additionally, the push for eco-conscious products is still strong. Customers are willing to compromise convenience for sustainability. Thus, DTC food and beverage brands are well-positioned to prosper in the post-pandemic world.
In 2020, the food and beverage segment is expected to generate more than two-fifths of the organic honey market. Buckwheat is an excellent source of protein, and organic honey can help patients recover after surgery or high blood loss. Organic buckwheat is also an excellent source of fiber and antibacterial properties. The segment is expected to grow at a 6.0% CAGR over the forecast period. Alfalfa, meanwhile, provides an excellent source of protein and other essential amino acids for healthy living.
North America to dominate by 2030
Organic honey is gaining popularity among consumers as a healthier alternative to table sugar. Food manufacturers are increasingly introducing honey-sweetened products into the market, which should lead to a significant growth in the market in the future. Organic honey has numerous health benefits and can be used in tea, coffee, smoothies, pastries, salad dressings, and marinades. According to research published by MarketsandMarkets.com, North America is predicted to dominate the organic honey market by 2030.
The organic buckwheat honey market is segmented by type, region, sales channel, and end use. The North American region is expected to dominate the market in the coming years, followed by Europe, the Middle East, Africa, and Asia-Pacific. The global market for organic honey is divided into four regions based on type: North America, Europe, Asia-Pacific, and Rest of Middle East and Africa. For each region, a segment is identified, including the U.S., Canada, and Mexico.
The global organic buckwheat honey market is predicted to grow by 2024, reaching USD 1.1 billion. North America held a majority share in the organic honey market in 2020, accounting for nearly one-third of the total. Health-conscious consumers in North America contributed to the growth in the organic honey market in North America. However, Asia-Pacific is expected to grow at the fastest CAGR of 6.2% during the forecast period.
Prominent Market Players
- Mohawk Valley Trading Company
- Dutch Gold Honey, Inc.
- Heavenly Organics, LLC,
- Barkman Honey, LLC,
- Little Bee Impex,
- Nature Nate’s Honey Co.,
- Dabur Ltd.,
- GloryBee, Inc.,
- Madhava Honey LTD,
- Rowse Honey Ltd.,
- McCormick & Company,