Even as businesses, big and small, take to digital media in ever-increasing numbers, they still have to overcome the challenge of getting noticed by people on the streets and driving them to their stores. For retail outlets to attract the necessary footfalls that will keep the cash registers ringing, they need to engage in on-ground marketing to get their businesses noticed in the clutter of the traffic and myriad distractions of the outdoors. Custom marketing flags, though an age-old advertising method remains valuable even today because of their many advantages. A quick rundown of the benefits of advertising flags for generating leads:
Portable and Easy to Set Up
Marketing flags are portable and simple in structure, making them ideal for use inside and outside the store and in events and fairs in your town and other places. The flagpole is typically collapsible and can be folded into a compact size that can easily fit in a bag you can carry yourself. At the location, all you need to do is to set the base on the ground, extend the flagpole, fix the flag on the pole, and insert the flagpole into the slot provided in the base. The entire operation takes only a couple of minutes, and the dismantling is equally easy and quick. Even if you are putting up several flags, you will be done in no time, and then you can focus on other important things.
Weatherproof and Durable
You can order custom flags in a wide variety of materials depending on where you want to display them. For outdoor use, you can order the flags in a tough and waterproof material like vinyl. The material does not tear despite strong winds. However, if the flag is large, you can consider punching in some holes to permit the wind to pass through. Being waterproof, it does not rot, and when printed with superior quality inks, the flags do not fade under even strong sunlight.
Unlike newspaper, radio, TV, or digital advertising that the target audience gets to see only for a limited time, advertising flags continue to work round-the-clock without any extra expense. Once you put up the flags, passersby will get to know of your business or event till such time you take them down or move them elsewhere. You can also support community events with your flags, a move, according to Forbes, results in stronger emotional ties with local audiences.
Custom advertising flags are cheap to design and print, especially when you order them in bulk. The flags, typically made of heavy-duty vinyl, last for a long time and require no maintenance. Since you display them on your premises or at events where you have already paid to participate, you do not need to incur extra charges for displaying them. Given the large number of people who can potentially see your advertising flags and the level of interest they arouse in potential customers, they result in a high volume of conversions. When all these elements come together in a single advertising method, you can be sure that your return on investment will be high and well worth the effort.